The Importance of Content Writing in SEO

The Importance of Content Writing in SEO

For any given topic, there are millions of different articles scattered throughout the internet. The most popular articles are the most well-written. One of the main aspects of every SEO strategy is writing high-quality content. SEO was created to allow readers to find the type of content that they’re looking for at a faster and more efficient rate. The most quality-filled and well-structured posts are always going to be the first ones listed on search engine results.

Content Writing and SEO

Listed below are the four main reasons why your content should be nicely structured and well-written.

1. You will have a lower bounce rate.

How many times have you seen the title of an article that peaked your interest, clicked on the link, and then was disappointed with how poorly written or edited a post was—thereby making you close the tab before you even finish what you’re reading? The more well-written your content is, the more likely it will be for readers to actually stay on your page to read your posts. With this going on, bounce rates will decrease which, in turn, will increase your ranking on search engines; enabling readers to find your content at a faster rate, and making it a more desirable link choice.

2. You will gain more trust from your readers.

Along with having a lower bounce rate, readers will trust your content much more if it sounds professional and is free of any typos—such as spelling, grammatical, or punctuation errors. The more legitimate your blog posts are; the more inclined readers will be to return to your website to read more of your content. Readers are always looking for something to entice them, but they will overlook an article that is poorly written because they will not believe that the author is knowledgeable enough on the topic.

3. You will garner more social media attention.

A lower bounce rate, accompanied by more trust from your readers, will lead to the increase of traffic through social media. Well-written content is more likely to be shared, and go viral throughout the internet, as opposed to poorly written posts. The reason behind this is because once readers find too many inconsistencies and errors within a post, they lose the interest to finish reading it. Essentially, the more your content is shared, the more people will recognize and talk about it; and the more recognizable your content is, the more likely it will be to establish a consistent reader following.

4. You will be able to get your message across more accurately.

The more well-written your content is, the easier it will be for readers to understand the message that you are trying to convey—whether it be to inform, persuade, or entertain. No matter how much passion you pour into a post, if it is not understandable, the meaning will be lost. Readers are more turned on to content that is professional, in a sense, where they believe that you know what you’re talking about; yet personable enough to relate to. People are less inclined to read and share your posts if they don’t understand what message you are trying to put out.


All in all, quality content leads to a higher ranking on search engines and higher conversions. Although your blog will need time to build its own momentum and garner an audience, by continually putting out quality content, the positive effects on your SEO will be great in the long run. The probability of gaining social media attention will advertently increase, so long as the content you are putting out is quality work. Remember; quality above quantity.

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