Whether you’re just starting your own website or already have one that’s long been established, you understand the importance of keywords and their relationship to your website traffic. Harnessing the power of keywords can drastically improve activity on your website. This article will discuss some of the best keyword research tools out there so that you can ensure optimal traffic to your website.
Google AdWords is a free tool that has been a fan-favorite for years, and Keyword Planner is an easy and effective way to optimize your keywords. Not only can you set up a list of keywords to search and get updates on, but you can also utilize it to measure competition, your monthly searches, and average bids (for AdWords). While there’s nothing special about the tool, it’s simple to use and effective at what it does.
If you’re having trouble finding new keywords for your research, this is a great tool to utilize. This tool will help you figure out how to take some of the known (and unknown) keywords within your target market and apply them to your website content. By adding up to three seed words, the tool will calculate various combinations that you can then utilize for your content.
Google Correlate is an effective tool because it allows you to understand what words are often searched together. For example, if you were to search correlations for “workout routine” you would likely get results such as diet plan, lose weight, good workout, etc.
As effective as this tool is, it’s really best for local businesses that need keywords relevant to a local audience. All you need to do is put in your location and service offering, and it will generate various combinations for you to utilize for your website.
One of the easiest and most effective keyword research tools out there, Keyword In allows you to come up with various combinations with a few seed words. It’s also easy to use, so if you don’t like the first batch of results, try other seed words to get new combinations.
Another free and effective tool, Soovle utilizes an autocomplete function (similar to what you see when Googling something). It allows you to choose your search tool (Yahoo, Google, Bing, Amazon, YouTube, Wikipedia, etc.) and then your search term(s), and it will provide you with suggested search terms. This is a great tool to help you maximize your reach on all search engines.
This tool allows you to go even further than Google Keyword Planner by providing you with additional keywords. This resource is best used in combination with Google Keyword Planner: first, check your potential keywords through Keyword Planner, and then use Ubersuggest to find additional keywords.
This tool incorporates search volume as well as competition data to some of the most popular websites such as Google, Amazon, and more. Basically, this tool allows you to make the most f your own Google search by turning a simple query into a keyword-finding activity.
A Google Chrome extension, Wordtracker Scout can be used when browsing any website. The tool will then identify and reveal the most common keywords found on that page. The data can be displayed by relevance and number of words. This tool is especially helpful to get information on similar websites or on a competitor’s website.
WordStream is another free tool, but only up to the first 30 searches. It is similar to Google Keyword Planner, but many users find it easier to navigate. If you are willing and able to pay a little bit for some of the extra features, you can also use the Free Keyword Niche Finder, which allows you to identify keywords and their frequency based on content marketing.
This tool is unique in that it allows you to find keywords based on questions, propositions, comparisons, and related searches. For example, if your seed word is “protein powder” you can utilize the “questions” tool to discover how your seed word is most often found in questions on the internet (e.g. “what is the best protein powder?”). You can view the results for your questions/propositions/comparisons/related searches in a visual or list form.
Although not a traditional keyword generation or research tool, WordNet is like a thesaurus but better. You can put in your seed words or already-identified keywords and find alternative nouns and verbs that are similar yet distinct. It’s a free easy-to-use tool that can definitely complement the traditional keyword research tools.
Keyword utilization is crucial to the success of any blog or website—without traffic, it will be hard to stay afloat. This list of the best keyword research tools will help you expand your keywords and thus improve the reach and efficacy of your website. Try just one of them today and you’ll see an impressive return on investment.